Cisco report shows broadband penetration in Brazil accelerating

Internet Business News
03-31-2009
Cisco (Nasdaq:CSCO), a network integration specialist, announced on 31 March the release of the 11th edition of its Cisco Broadband Barometer detailing the status of the broadband market in Brazil.

The report identifies a 45.9% growth in broadband connections across the country during 2008 and attributes this growth to new offers and combined services being made available by service providers together with an ongoing tax reduction programme by the Brazilian government which reduces the net cost of computers that cost less than BRL4,000 (USD1,790), a move intended as a 'digital inclusion measure'.

Mobile broadband is reported to have registered strong growth, accounting for 16.8 percent of total broadband connections, while fixed broadband connections increased by 12.6 percent since June 2008 to 9.83 million. An average of 5.6 per 100 inhabitants have access to a broadband connection, with 15.94 percent of Brazilian households connected via broadband, an increase of 2.94 percent since June 2008.

The report also highlighted an increasing demand for higher bandwidth connections, with connections rated above 1Mb/s accounting for 33.73 percent of the market and lower speeds showing a decline in market share.

The report is published every six months and is the result of a primary survey with specialised analysts, broad experience in the local telecommunications market, and a secondary survey involving official statistics, regulation agencies and specialised media. The Barometer methodology considers dedicated IP, ADSL, cable modem, fixed wireless and satellite as fixed broadband connections, while mobile includes the access packages sold for PCs and not 3G telephones.

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