Apple Inc. has lured the NBC television network back to the iTunes online media service, ending a year of acrimony over the prices Apple charges for shows it sells over iTunes.
The deal announced Tuesday by Apple CEO Steve Jobs represents a victory for Apple and an about-face for NBC, which yanked its programs from iTunes in August 2007 after complaining about Apple's inflexibility in determining the prices of the TV shows it sells.
At that time, NBC Universal-controlled television programming made up an estimated 40 percent of the video downloads on iTunes.
Apple said NBC's programming will sell for the same prices as other TV shows sold through …
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